Staff spotlight series: Clay Moore

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Staff spotlight series: Clay Moore

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Clay Moore, Sr Director of Product at Leighton O'Brien

Our Staff Spotlight Series is back! Through this section, we shine a light on the people behind Leighton O’Brien who make the company tick. This month we’re lifting the curtain on our talented Sr Director of Product Clay Moore!


Describe what you do and the best part of your job? 

A big part of my job is being able to understand problems our clients are facing and developing solutions that meet their needs. I hear first-hand what their pain points are from an operational standpoint, so I love taking data and making it useful. It’s like sifting for gold. My aim is to leverage this data to solve customer problems and provide deeper insights. It’s all in the math!

Problem solving is the most rewarding part of my job. It’s why I enjoy what I do so much because hopefully I’m making a difference for our clients.

Take the example of fuel theft. People are stealing fuel in creative ways. I’m focused on ensuring our data analytics software is able to detect and take action to eliminate the loss – because that theft is someone’s pay-check, not to mention a crime.


What’s been some of the biggest changes in your line of work that you’ve seen over the years?  

People have been trying to automate as much as possible due to labor shortages. Everyone is strapped. We all want to be as productive as we can be.

In our industry there’s not enough people able to manage compliance, inventory and maintenance. Technology and tools underpinned by data help our customers do their job better. Digital transformation across the supply chain, at a purchasing level and on the forecourt has really changed the face of our industry.

Five years ago data science, AI and machine learning were not even a thing. But what it has enabled is instead of having someone who has to make decisions on a fuel site, through AI software that same decision can be made remotely.

An example of this is being able to automate fuel deliveries. AI software monitors fuel consumption patterns at site and calculates the best time to order to then be able to automate dispatch and track fuel from order to delivery.


What’s a work-related accomplishment you’re really proud of? 

At LOB it’s being able to see it all come together with the birth of our iHUB fuel management platform. We’ve been bringing all the pieces together across inventory, compliance, alarms and wetstock management so that clients don’t have to have 5 different logins and can manage their entire fuel business on one system.

I’m really proud to be part of a team that is like minded, that we have integrity and work hard, and that we won’t stop until it’s done.


If you could trade places with anyone for a day, who would you choose and why? 

Elon Musk due to a limitless amounts of funds he has to set the direction of technology and make it a reality.


What are 3 hidden talents you have? 

I’m a magician! My brand of magic is ‘slight of hand’ which uses cards. As a kid I always liked Merlin and King Arthur which nurtured my love of magic and illusion.

When I was in the Marine Corps, I had a deck of cards and the next thing you know I got really good at it. I can also do a form of magic called mentalism which is being able to find the unknowable. I can guess someone’s name without any clues for example.

I also practice graphology, which is the study of handwriting analysis. You can tell lots of things about people by how they write – such if they lie, are worried about money, are honest, confident, or detailed oriented, for example.

I’m also a blacksmith – I make armour!

I know you only said 3, but I also stone sculpt and oil paint. Some people box or do a workout if they’re stressed out. I need to get into the creative mind space. It’s a great outlet for me.


When you were a kid, what did you want to be when you grew up? 

When I was 9, I wanted to be a Ninja! It fostered my love of the military, skills and training. But it wasn’t quite as glamourous as I envisioned.

I also knew from a young age I wanted to travel the world and truly make a difference.

I realised that education was a way out and a path to success. I didn’t want to have to worry about paying rent and bills. Seeing pains and struggles around me, I really wanted to have a positive impact.

My job and this industry have afforded me the chance to travel, so it’s very fulfilling meeting people from all walks of life, tasting different cuisines and experiencing an array of cultures. I’m a naturally curious person and very adventurous with food!

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